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business development


If you can't sell your product or service, you simply can't be in business. Whether you sell online, sell in person, sell via agents or channels, sell over the phone, or rely on email and social media to facilitate your sales efforts, chances are there are ideas, opportunities, and techniques you've never heard of that could quickly streamline your efforts, focus your team on the right activities, and greatly increase your ROI.



  • Do you have an established sales process?

  • Are you set up to scale and hire great talent as your business grows?

  • Do I have the right people with the right skills?

  • Are your salespeople incentivized properly?

  • Are they asking for the order and creating compelling reasons for clients to buy from them?

  • Are they following up appropriately or annoying your customers with status?

  • Are we leveraging CRM and forensic email tools and technology to increase our "right place" and "right time" opportunities?

  • Does my team know how to really leverage LinkedIn to generate business opportunities?

  • Are my pipeline meetings actually moving the business forward or am I creating a platform for excuses?

  • Do my sales people and managers know what you expect from them? When? How much?

  • Are you doing everything you can to create an environment where your sales and business development leaders can win big?

  • Are you supporting your sales people with the right resources, tools, and executive sponsorship to make deals happen?

  • Is it harder for your sales people to sell internally than it is to your client base? 


Business development and sales are arguably the most important functions of any business. Here is a short list of problems we will help identify and solve that will make an immediate and measurable impact to your bottom and top line:


  • Build, fix, and help optimize sales organizations 

  • Identify gaps and new revenue opportunities

  • Create sales strategies and plans

  • Coach managers into high-performing sales leaders 

  • Simplify your pitch. Amplify your results.

  • Help hire, develop, and enable effective sales teams

  • Develop a repeatable and scalable sales process

  • Optimize sales operations and sales enablement

  • Segment and score your highest value clients and prospects to identify opportunities for optimization

  • Territory building and product specialization 

  • Strengthen individual sales rep’s skills 

  • One-on-one coaching


If you have a business or are responsible sales and business development, you've got the hardest and most important role in the company. Big or small, sales cure all types of business problems. Finding and closing sales and strategic business development deals to catapult your business can seem like an impossible task...especially if you are responsible for other aspects of the business or simpy "don't like to sell".

The good news doesn't have to be difficult.


If sales and business development is not your core responsibility for your business, or if you are very experienced in certain aspects but less comfortable in others, building a comprehensive and integrated sales strategy that fits your business goals and budget can seem out of reach. It doesn't have to be. 

Sometimes, when resources and available talent is scarce, partnering strategically, and in a limited manner, with others to help set up, manage, and refine your sales process can be extremely useful and give you back the time (and money) you need to focus on other important parts of your business.


Sales and strategic business development is a necessity and not something you can afford to not focus on and dedicate time and resources to if your goal is to grow.


Over the last 15 years, Chicago has become home to some of the world's largest and most successful technology start-ups and incubators. Our teams have worked with, founded, invested, or helped start and grow some of Chicago's fastest growing SaaS companies.


Collectively our teams have spent more than 100 million dollars on advertising and marketing and have witnessed all of the mistakes and pitfalls associated with wasteful media spending. We've experienced the best and the worst campaigns from the inside of some of the world's top brands and their agency partners and and also learned tough lessons from our first-hand successes and failures.


Talking with an experienced sale leader about your current strategy can provide invaluable perspective and help you navigate the decisions that are critical to the success of your campaigns and business.


Removing your emotion from the process can be difficult at first, but it is critical to realize that your opinions and preferences, when building a strategy or campaign are just that...opinions. If data is available, and can fortify and inform opinions, the game changes and quickly in your favor. Opinions mean very little in comparison to the actual data and client feedback from real users. The good news is that the answers are usually right there in front of us, but there is no more difficult process in the world than checking your ego at the door and taking an honest and fact-based approach to improving your campaigns and overall strategy.


Results are king. If you not growing your ROAS or less that satisfied with how your campaigns are meeting or exceeding your targets, stepping back and getting an objective opinion can make a big difference. Nobody wants to hear that their "baby is ugly", and quite often that is not the case, but accepting and activating on real client feedback and results will make your campaigns and ROI better, more easily scaled, and if managed properly...viral and profitable.

It is just difficult to see opportunities clearly when you are neck deep in the day-to-day detail.


Sometimes, all it takes is a step back and a conversation over coffee (or a beer) to spark a fresh idea, see something from a different vantage point, get a process "un-stuck", or make that tough decision.


Connect with us today and tell us about your current marketing strategy! We're here to listen, make useful introductions, and potentially offer some helpful suggestions that can move you one step closer to your goals.

Starting a conversation is easy and we never charge for an introductory discovery conversation. Let's get connected.

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